Our qualitative market research methodology utilizes online surveys, telephone surveys, in-person surveys, and other creative methods to gain these valuable consumer insight.
Our staff is highly qualified for the field of marketing, meaning that we understand how to use the data, and what you need to know to work more effectively and be more efficient in your day to day business.
Our emphasis on quality ensures your quantitative survey is methodologically rigid and produces decision-grade, representative results.
Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our poll asking about the most popular marketing model it is the second most popular, only beaten by the venerable SWOT / TOWs matrix.
Brand positioning really starts with finding your corporate identity. When people think of your business, what words do you want to come to mind? For example, what do you think of when you hear the word “Google”? Twenty years ago, you probably thought it was gibberish. Now Google has even turned into a verb (to “Google” something, meaning to search for it online).
We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes.
If a primary focus of your organisation is to win and keep members, exceeding member expectations is fundamental. To be successful, your organisation needs to be member driven and must understand your members’ requirements.
Best practice organisations, particularly those in the B2B space, research member issues regularly.
Meduza can help your organisation better understand key members’ satisfaction and areas of frustration. We can identify targeted opportunities for improvement and growth. We also measure the performance of key competitors against your organisation.
Understanding the potential of a market is important for companies looking to launch a new product or service. Using a wide variety of secondary market research sources and databases, we synthesize results from previously published research and other data sources to help define:
- The total size (or potential size) of a market
- The major competitors in a market by category
- The composition and profile of a target customer
- The products/services available in the market
- The most significant trends in the market
Deciding on a price for a product or service is one of the most important decisions for any organization. Because companies need to cover their costs, it is vital that the price of an item is high enough to cover expenses, but not so high that customers won’t be willing to pay for the product. There are many market research techniques that are important to determine the best price point for any given product.